One of my recent projects is @zeitimbild on TikTok. This account was launched in October 2021. In less than two years, it grew to over 450,000 followers and is now the largest news account on the platform in Austria.
For TikTok, we created and implemented a new form of talent-driven video journalism that is tailored to GenZ. It uses the native visual language of the platform and leverages fun and forward-thinking storytelling techniques while remaining firmly committed to the highest standards of thoughtful independent journalism.
On this project, I oversaw the look and feel of our content, collaboratively developed new formats in vertical video and assigned stories. The main video hosts and producers for TikTok are Ambra Schuster and Idan Hanin.
This approach to TikTok has proven to be successful and the presence on the platform is growing rapidly. It is especially popular with teenagers in Austria.
Climate Protests in Vienna
Publication Date: January 13, 2023
Views: 560,000
Students on Strike in Austria
Publication Date: January 18, 2022
Views: 250,000
Behind the Scenes: Covid-Testing
Publication Date: January 20, 2022
Views: 500,000
Crash Course: Ukrainian for Beginners
Publication Date: March 14, 2022
Views: 690,000
Interview: Austrian President Van der Bellen
Publication Date: September 28, 2022
Views: 250,000
War in Europe: Russian Attack on Ukraine
Publication Date: February 24, 2022
Views: 750,000
Marlene Engelhorn:
Millionaire Heiress Demands to be Taxed
Publication Date: June 21, 2022
Views: 6.5 million
Florian Aigner:
Scientist Explains Quantum Physics
Publication Date: October 6, 2022
Views: 1.7 million
