On Instagram, @zeitimbild is the most important and largest news account in Austria. It is a key source of information for young people between the ages of 18 and 30. Launched in September 2019, the account has grown to one million followers by the summer of 2023.

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The news coverage on the platform focuses on short-form vertical videos for storytelling and makes creative use of text, photo, graphics and data visualization.
 

On this project, I oversaw our daily news coverage, including breaking news and live events. I developed and refined our templates and designs, defined special areas of coverage, assigned editors and producers, and produced many of our postings and videos. I wrote social copy, chose photos, created and animated graphics and generated ideas for interactive stories and user outreach initiatives. 

 

In December 2022, I developed and implemented an updated video strategy for Instagram Reels. That month, we reached a new record of more than 32 million video views in a single month - an average of more than one million video views per day.